Privacy policy
LumiSerene respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how LumiSerene (“LumiSerene,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you:
- Visit our website;
- Create or use a customer account;
- Place or attempt to place an order;
- Subscribe to marketing communications;
- Submit a review or other content;
- Contact customer support;
- Interact with our advertisements, social media, or other online services.
This Privacy Policy applies to customers and website visitors in the countries and regions where LumiSerene makes its products and services available.
Information about the business operating LumiSerene is available on our About Us page.
Where applicable law requires consent for a particular use of personal information, we will request that consent separately.
1. Personal Information We Collect
The personal information we collect depends on how you interact with LumiSerene and our services.
A. Information You Provide Directly
We may collect information that you provide when you place an order, create an account, subscribe to communications, submit a review, request a return or refund, or contact us.
This information may include:
- Full name
- Email address
- Telephone number
- Shipping address
- Billing address
- Account information
- Products ordered
- Order history
- Payment status and transaction references
- Customer service communications
- Return, refund, and quality-claim information
- Reviews, photographs, videos, or other content you submit
- Marketing and communication preferences
- Any other information you choose to provide
Please do not provide sensitive personal information that is not reasonably necessary for us to process your order or respond to your request.
B. Payment Information
Payments are processed by third-party payment providers made available during checkout.
Depending on the payment method you select, we may receive limited payment-related information such as:
- Transaction identification number
- Payment status
- Payment method type
- Billing name and address
- Account email associated with a payment provider, when applicable
- Fraud or risk indicators
We do not directly store complete payment card numbers, card security codes, or complete login credentials for third-party payment services on our own systems.
Payment providers process personal information according to their own privacy policies, terms, security practices, and legal obligations.
C. Information Collected Automatically
When you visit or interact with our website, we and our technology providers may automatically collect information such as:
- IP address
- Browser type and version
- Device type
- Operating system
- General geographic location derived from IP address
- Referring website, social platform, or advertisement
- Pages viewed
- Products viewed
- Searches performed
- Links or buttons clicked
- Shopping-cart activity
- Checkout activity
- Purchase activity
- Date and time of visits
- Session duration
- Cookie identifiers
- Device or advertising identifiers
- Website performance information
- Error and diagnostic information
We may use this information to operate our store, remember preferences, analyze website performance, prevent fraud, improve the customer experience, personalize content where permitted, and measure advertising effectiveness.
D. Information Received From Third Parties
We may receive personal information from third parties that help us operate our business, including:
- Shopify and ecommerce service providers
- Payment providers
- Shipping carriers
- Fulfillment and logistics providers
- Fraud prevention and security providers
- Analytics providers
- Advertising platforms
- Email and marketing providers
- Social media platforms
- Customer service providers
- Review and loyalty service providers
- Other applications connected to our store
For example, a shipping provider may provide delivery information, while an advertising platform may provide information about whether a visitor interacted with one of our advertisements.
2. Shopify and Our Ecommerce Platform
Our online store is powered by Shopify.
Shopify and its affiliates provide ecommerce infrastructure and services that help us operate our website, customer accounts, shopping cart, checkout, orders, payments, analytics, security, and other store functions.
When you visit our store or make a purchase, Shopify may process personal information necessary to provide these services.
Depending on the Shopify services and features enabled on our store, Shopify may process information on our behalf as a service provider or processor, and in certain circumstances may process information for purposes described in its own privacy notices.
We may also use Shopify applications and third-party integrations to provide additional store functionality.
These service providers may process personal information only as permitted by applicable agreements, their own privacy obligations, and applicable law.
3. How We Use Personal Information
We may use personal information to:
- Operate, maintain, and secure our website
- Create and manage customer accounts
- Process and fulfill orders
- Confirm and verify payments
- Arrange international shipping and local delivery
- Provide tracking information
- Prepare customs and shipping documentation
- Process returns, refunds, and quality claims
- Respond to customer service requests
- Communicate about orders and accounts
- Detect and prevent fraud, abuse, and unauthorized transactions
- Protect our website, customers, and business
- Maintain tax, customs, accounting, and legal records
- Improve our products, website, and customer experience
- Analyze website traffic and store performance
- Measure advertising and marketing effectiveness
- Personalize content, advertisements, or product recommendations where permitted
- Send promotional communications where permitted
- Honor privacy requests and communication preferences
- Enforce our Terms of Service and other policies
- Establish, exercise, or defend legal claims
- Comply with applicable laws and lawful requests
We may combine information collected from different sources when reasonably necessary for these purposes and permitted by applicable law.
4. Legal Bases for Processing
Where laws such as the GDPR, UK GDPR, or similar privacy laws require us to identify a legal basis for processing personal information, we may rely on one or more of the following bases:
Performance of a Contract
We process personal information when necessary to provide products or services you request, including to:
- Process an order
- Take payment
- Arrange shipping and delivery
- Manage an account
- Process a return or refund
- Provide customer support relating to your purchase
Legitimate Interests
We may process personal information when reasonably necessary for our legitimate business interests, provided those interests are not overridden by your applicable privacy rights.
These interests may include:
- Preventing fraud
- Protecting website security
- Improving our products and services
- Understanding store performance
- Providing customer support
- Maintaining business records
- Protecting our legal rights
Consent
Where required, we rely on your consent for activities such as:
- Non-essential cookies
- Certain analytics technologies
- Personalized or targeted advertising
- Certain marketing communications
You may withdraw consent at any time where applicable. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
Legal Obligations
We may process personal information when necessary to comply with legal obligations, including:
- Tax requirements
- Accounting requirements
- Customs requirements
- Consumer protection laws
- Fraud prevention obligations
- Court orders or other lawful government requests
5. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies.
These technologies may be used to operate our website, remember preferences, provide shopping functions, analyze website performance, prevent fraud, and support marketing.
Necessary Technologies
Necessary cookies and similar technologies may support functions such as:
- Shopping cart
- Checkout
- Customer accounts
- Language and market preferences
- Security
- Fraud prevention
- Load balancing
- Privacy preferences
These technologies are generally necessary for the website to function properly.
Analytics Technologies
Analytics technologies may help us understand:
- How visitors find our website
- Which pages and products are viewed
- How visitors navigate the store
- How the website performs
- Whether technical errors occur
- How the customer experience can be improved
Analytics providers may include Shopify, Google, or other providers enabled on our store.
Advertising Technologies
Subject to applicable privacy requirements and your choices, advertising technologies may help us:
- Measure advertising performance
- Understand whether advertisements lead to visits or purchases
- Measure conversions
- Create or manage advertising audiences
- Limit repeated advertisements
- Deliver more relevant advertising
- Understand interactions across devices or services
Advertising providers may include Meta Platforms, Google, and other platforms used by LumiSerene.
These technologies may process information such as:
- IP address
- Browser and device information
- Cookie or device identifiers
- Pages viewed
- Products viewed
- Cart activity
- Checkout activity
- Purchase or conversion activity
- Advertisement interactions
Where required by applicable law, non-essential cookies or similar technologies will not be used until appropriate consent has been obtained.
6. Your Cookie and Privacy Choices
Depending on your location and the technologies enabled on our website, you may be able to manage privacy choices through:
- Our cookie banner
- Cookie preference settings
- Privacy or data-sharing preference pages
- Browser settings
- Advertising platform settings
- Legally recognized opt-out preference signals
- Directly contacting us
You may withdraw or change your cookie preferences where that functionality is available.
Blocking or disabling certain technologies may affect website functionality, account login, shopping-cart functions, checkout, or other store features.
7. Global Privacy Control and Similar Signals
Certain browsers and extensions may send privacy preference signals, including Global Privacy Control (“GPC”).
Where applicable law requires us to recognize such a signal and our technology supports it, we will process the signal as an applicable request to opt out of certain data sales, sharing, or targeted advertising activities for the browser or device sending the signal.
Not all privacy signals are legally recognized or technically standardized in every jurisdiction.
8. Analytics, Advertising and Social Media Partners
We may work with analytics, advertising, and social media providers to understand store performance and promote LumiSerene products.
Depending on the services enabled, these providers may include:
- Meta Platforms
- Google
- Shopify
- Other advertising, analytics, or social media providers
These providers may process information through cookies, pixels, APIs, tags, server-to-server technologies, or similar tools.
Some providers process information on our behalf, while others may process information independently under their own privacy policies.
The specific technologies used by our store may change as we update our marketing and ecommerce services.
9. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients when reasonably necessary.
Ecommerce and Hosting Providers
We may provide information to Shopify and other providers that host, maintain, operate, secure, or support our ecommerce store and related infrastructure.
Payment Providers
We provide information necessary to process payments, refunds, disputes, chargebacks, and fraud reviews to the payment provider selected during checkout.
Shipping, Customs and Fulfillment Providers
We may provide information such as:
- Recipient name
- Delivery address
- Telephone number
- Email address
- Order details
- Package information
- Customs information
to shipping carriers, logistics providers, fulfillment providers, customs service providers, and local delivery carriers when necessary to prepare, ship, clear, track, and deliver an order.
Customer Service Providers
We may use service providers to assist with customer inquiries, email, reviews, returns, refunds, or other communications.
Analytics and Advertising Providers
Subject to applicable consent and privacy requirements, we may provide or make available online identifiers, website activity, purchase information, and advertising interaction information to analytics and advertising providers.
Security and Fraud Prevention Providers
We may provide information to service providers that help us detect and prevent fraud, malicious activity, unauthorized transactions, and security threats.
Professional Advisers
We may disclose information to attorneys, accountants, insurers, auditors, consultants, or other professional advisers where reasonably necessary.
Legal and Government Authorities
We may disclose personal information when reasonably necessary to:
- Comply with applicable law
- Respond to a court order, subpoena, or lawful government request
- Comply with customs or tax requirements
- Protect the rights, safety, or property of LumiSerene, our customers, or others
- Investigate suspected fraud or unlawful activity
- Establish, exercise, or defend legal claims
Business Transfers
If LumiSerene is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
At Your Direction
We may disclose information to another party when you request, authorize, or direct us to do so.
10. Sale, Sharing and Targeted Advertising
We do not sell personal information in exchange for money.
However, under certain privacy laws, the use of some advertising, analytics, or personalization technologies may be defined as a “sale,” “sharing,” or processing for “targeted advertising,” even when no money is exchanged.
Depending on the technologies enabled on our store, information involved may include:
- IP address
- Cookie identifiers
- Device and browser information
- Website browsing activity
- Products viewed
- Cart activity
- Checkout activity
- Purchase and conversion information
- Advertising interactions
Where applicable law provides a right to opt out of these activities, you may exercise that right through the privacy controls made available on our website or by contacting us.
We do not knowingly sell or share personal information about children in violation of applicable law.
11. Sensitive Personal Information
Certain information may be considered sensitive personal information under applicable law.
Where we process sensitive personal information, we use it only as reasonably necessary for purposes such as:
- Processing payments
- Processing and delivering orders
- Securing customer accounts
- Preventing fraud
- Providing requested services
- Complying with legal obligations
We do not use sensitive personal information to infer characteristics about customers except where permitted by applicable law.
12. Marketing Communications
We may send promotional emails or other marketing communications when you subscribe, request such communications, or when otherwise permitted by applicable law.
Consent to receive marketing communications is not a condition of purchase.
You may unsubscribe from promotional emails at any time by:
- Using the unsubscribe link included in the email; or
- Contacting us at pearl@lumiserene.com
Even after you unsubscribe from marketing, we may continue to send transactional or service-related communications, including:
- Order confirmations
- Payment confirmations
- Shipping and tracking updates
- Account communications
- Return or refund information
- Security notifications
- Responses to customer support requests
If we offer SMS or other electronic marketing in the future, any additional consent requirements applicable to those communications will be presented separately.
13. Your Privacy Rights
Depending on where you live and which privacy laws apply, you may have some or all of the following rights:
- Confirm whether we process your personal information
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information
- Request a portable copy of certain personal information
- Request restriction of certain processing
- Object to certain processing
- Withdraw consent where processing is based on consent
- Opt out of certain sales or sharing of personal information
- Opt out of targeted advertising
- Limit certain uses of sensitive personal information
- Appeal certain decisions regarding a privacy request where applicable
- Lodge a complaint with an applicable privacy or data-protection authority
- Exercise applicable privacy rights without unlawful discrimination
These rights are not absolute and may be subject to exceptions under applicable law.
For example, we may retain certain information when reasonably necessary to:
- Complete or document a transaction
- Prevent fraud
- Comply with tax, accounting, customs, or other legal obligations
- Resolve disputes
- Protect legal rights
- Maintain records required by law
14. EEA, United Kingdom and Switzerland
If you are located in the European Economic Area, United Kingdom, or Switzerland, applicable data-protection laws may provide additional rights relating to your personal data.
Depending on applicable law, these may include rights to:
- Access your personal data
- Correct inaccurate personal data
- Request deletion
- Restrict processing
- Object to certain processing
- Receive certain data in a portable format
- Withdraw consent
- Lodge a complaint with the relevant supervisory authority
Where we rely on legitimate interests, you may have the right to object to that processing in certain circumstances.
Where we rely on consent, you may withdraw consent at any time.
Where personal data is transferred internationally, we take reasonable steps to use legally recognized safeguards where required by applicable law.
15. United States Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the law and whether it applies to LumiSerene, these rights may include:
- Access
- Correction
- Deletion
- Data portability
- Opting out of sale or sharing
- Opting out of targeted advertising
- Limiting certain uses of sensitive personal information
- Appealing certain privacy-request decisions
Where required by law, we will not unlawfully discriminate against you for exercising an applicable privacy right.
16. How to Submit a Privacy Request
To submit a privacy request, contact us at:
Email:pearl@lumiserene.com
Suggested subject line:Privacy Request
Please describe your request and provide enough information for us to identify the relevant account, order, or personal information.
We may need to verify your identity before processing certain requests.
Verification may include information such as:
- Your name
- Email address
- Order number
- Shipping address
- Other information reasonably related to your account or transaction
We will use verification information only as reasonably necessary to verify and process your request.
Where permitted by applicable law, you may use an authorized agent to submit a request on your behalf.
We may request reasonable evidence that the agent is authorized to act for you.
If applicable law provides a right to appeal a privacy decision, you may submit an appeal by contacting us with the subject line:
Privacy Request Appeal
We will respond within the timeframe required by applicable law.
17. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.
Retention periods may depend on:
- The type of information
- The purpose for which it was collected
- Whether an account remains active
- Order and transaction history
- Tax and accounting obligations
- Customs requirements
- Fraud prevention needs
- Chargeback and dispute periods
- Consumer protection obligations
- Applicable limitation periods
- Legal claims or investigations
For example:
- Order and transaction records may be retained for accounting, tax, customs, fraud prevention, and legal compliance purposes
- Customer service records may be retained while necessary to resolve requests or disputes
- Account information may be retained while an account remains active
- Marketing information may be retained until you unsubscribe or request deletion, subject to limited records necessary to honor your opt-out
- Cookie and analytics information may be retained according to the configuration and retention settings of the applicable technology provider
When personal information is no longer reasonably necessary, we may delete, anonymize, aggregate, or securely dispose of it.
18. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
These measures may include:
- Encryption during transmission
- Access restrictions
- Account and password protections
- Website security monitoring
- Fraud prevention tools
- Secure third-party payment processing
- Platform and application security measures
- Backups and incident-response procedures
No internet transmission, website, platform, or electronic storage system can be guaranteed to be completely secure.
Customers should use strong, unique passwords and should not share account credentials with others.
If you believe that your account or personal information has been compromised, please contact us promptly at pearl@lumiserene.com.
19. International Processing and Data Transfers
LumiSerene serves customers in multiple countries and regions and works with service providers located around the world.
Personal information may therefore be processed, transferred, or stored outside the country or region where you live, including in countries where:
- LumiSerene or its business operations are located
- Shopify or its affiliates operate
- Payment providers operate
- Shipping and logistics providers operate
- Advertising or analytics providers operate
- Other service providers maintain systems or facilities
These countries may have privacy and data-protection laws that differ from those in your country of residence.
Where required by applicable law, we use or rely on appropriate contractual, organizational, technical, or other recognized safeguards for international transfers of personal information.
20. Children's Privacy
Our website and products are intended for a general adult shopping audience and are not directed to children.
We do not knowingly collect personal information from children below the minimum age permitted by applicable privacy law without appropriate authorization.
Individuals who have not reached the age of legal majority in their place of residence should use our website only with the involvement of a parent or legal guardian where required.
If we learn that personal information from a child was collected in violation of applicable law, we will take reasonable steps to delete or otherwise appropriately handle that information.
If you believe a child has provided personal information to us improperly, please contact us at pearl@lumiserene.com.
21. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, payment providers, shipping providers, or other external services.
This Privacy Policy does not govern the independent privacy practices of those third parties.
Third-party services may collect and process information according to their own privacy policies.
We encourage you to review the privacy policies and settings of third-party services before providing personal information to them.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business practices
- Countries and regions we serve
- Website functionality
- Shopify or other ecommerce services
- Service providers
- Payment methods
- Advertising and analytics technologies
- Legal or regulatory requirements
When we update this Privacy Policy, we will revise the Effective Date at the top of this page.
Where required by applicable law, we will provide additional notice of material changes.
The version of this Privacy Policy published on our website will be the current version.
23. Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy request, please contact us:
Brand:LumiSerene
Website:https://lumiserene.com
Email: pearl@lumiserene.com
Additional business information is available on our About Us page.