Privacy Policy

Effective Date: May 27, 2026

LumiSerene respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how LumiSerene (“LumiSerene,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information when you:

  • Visit https://lumiserene.com;
  • Create a customer account;
  • Place or attempt to place an order;
  • Subscribe to marketing communications;
  • Contact customer support;
  • Interact with our advertisements or online services.

This Privacy Policy is intended primarily for customers and website visitors located in the United States.

Information about the business operating LumiSerene is available on our About Us page.

This Privacy Policy is a notice describing our practices. Where consent is required by applicable law, we will request it separately.

1. Personal Information We Collect

The information we collect depends on how you interact with our website and services.

A. Information You Provide Directly

We may collect information that you provide when you place an order, create an account, subscribe to communications, submit a review, or contact us.

This information may include:

  • Full name;
  • Email address;
  • Telephone number;
  • Shipping address;
  • Billing address;
  • Account login information;
  • Products ordered;
  • Order history;
  • Payment status and transaction reference;
  • Customer service communications;
  • Return and refund information;
  • Reviews, photographs, videos, or other content you submit;
  • Marketing preferences;
  • Any other information you choose to provide.

Please do not send sensitive information that is not necessary for us to process your order or respond to your request.

B. Payment Information

Payments are processed by third-party payment providers, such as PayPal.

We may receive limited payment-related information, such as:

  • Transaction identification number;
  • Payment status;
  • Payment method type;
  • Billing name and address;
  • PayPal account email, when applicable;
  • Fraud or risk indicators.

We do not directly store complete payment card numbers, card security codes, or complete PayPal login credentials on our servers.

Payment providers process information according to their own privacy policies and legal obligations.

C. Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect information such as:

  • IP address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • General geographic location derived from IP address;
  • Referring website or advertisement;
  • Pages viewed;
  • Products viewed;
  • Links or buttons clicked;
  • Shopping-cart activity;
  • Checkout activity;
  • Date and time of visits;
  • Session duration;
  • Cookie identifiers;
  • Advertising identifiers;
  • Website error and performance information.

We use this information to operate the website, remember preferences, analyze performance, prevent fraud, improve customer experience, and measure advertising effectiveness.

D. Information Received From Third Parties

We may receive information from third parties, including:

  • Payment providers;
  • Shipping carriers;
  • Fulfillment and logistics providers;
  • Fraud prevention services;
  • Website hosting and security providers;
  • Analytics providers;
  • Advertising platforms;
  • Email marketing providers;
  • Social media platforms;
  • Customer service tools.

For example, a shipping carrier may provide delivery status, while an advertising platform may provide information about whether a customer interacted with one of our advertisements.

2. WordPress and WooCommerce

Our website is built using WordPress and WooCommerce.

WordPress, WooCommerce, plugins, hosting providers, and related service providers may process technical information necessary to:

  • Display the website;
  • Operate customer accounts;
  • Maintain shopping carts;
  • Process checkout;
  • Manage orders;
  • Prevent fraud;
  • Protect website security;
  • Diagnose technical problems.

Some WordPress and WooCommerce cookies are necessary for the website and shopping cart to function properly.

3. How We Use Personal Information

We may use personal information to:

  • Operate and maintain our website;
  • Create and manage customer accounts;
  • Process and fulfill orders;
  • Confirm and verify payments;
  • Arrange shipping and delivery;
  • Provide tracking information;
  • Process returns, refunds, and quality claims;
  • Respond to customer service requests;
  • Communicate about orders and accounts;
  • Detect and prevent fraud, abuse, and unauthorized transactions;
  • Protect our website, customers, and business;
  • Maintain records for tax, accounting, and legal purposes;
  • Improve our products, website, and customer experience;
  • Analyze website traffic and performance;
  • Measure advertising effectiveness;
  • Personalize advertisements and product recommendations;
  • Send promotional emails when permitted;
  • Honor privacy requests and communication preferences;
  • Enforce our Terms of Service;
  • Comply with applicable laws and lawful requests.

We may combine information collected from different sources when reasonably necessary for these purposes.

4. Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate our website and understand how visitors interact with it.

Cookies may be stored on your browser or device.

Necessary Cookies

Necessary cookies support essential website functions, including:

  • Shopping-cart functionality;
  • Checkout;
  • Customer login;
  • Security;
  • Fraud prevention;
  • Load balancing;
  • Saving privacy preferences.

These cookies are necessary for the website to operate and generally cannot be disabled through our cookie settings.

Analytics Cookies

Analytics cookies help us understand:

  • How visitors find our website;
  • Which pages and products are viewed;
  • How visitors navigate the website;
  • Whether technical errors occur;
  • How website performance can be improved.

Analytics tools may be provided by third parties, such as Google, when enabled on our website.

Advertising Cookies and Pixels

Advertising cookies and pixels may help us:

  • Measure advertising performance;
  • Understand whether an advertisement resulted in a visit or purchase;
  • Create advertising audiences;
  • Limit repeated advertisements;
  • Deliver more relevant advertisements;
  • Measure conversions across websites and devices.

When enabled, advertising tools such as Meta Pixel may collect or receive information about page views, products viewed, cart activity, purchases, IP address, browser information, and cookie identifiers.

Depending on applicable privacy law, the use of advertising cookies for cross-context behavioral advertising may be considered “sharing” or “targeted advertising.”

5. Cookie Choices

Where required by applicable law, we request consent before using non-essential analytics or advertising cookies.

You may be able to manage cookie preferences through:

  • The cookie banner displayed on our website;
  • A cookie settings or privacy preferences link;
  • Your browser settings;
  • Advertising platform settings;
  • Legally recognized opt-out preference signals.

Disabling cookies may affect shopping-cart functions, account login, checkout, or other website features.

Browser settings generally allow you to block, delete, or receive warnings about cookies. Instructions vary by browser.

6. Global Privacy Control and Do Not Track

Some browsers and extensions support privacy preference signals such as Global Privacy Control (“GPC”).

Where required by applicable law and supported by our website technology, we treat a recognized GPC signal as a request to opt out of the sale or sharing of personal information for the browser or device sending the signal.

Because there is not currently a universally accepted standard for all “Do Not Track” signals, our website may not respond to every Do Not Track setting.

You may also contact us directly to request an opt-out.

7. Analytics and Advertising Partners

We may use analytics and advertising services to understand website performance and promote LumiSerene products.

Depending on which services are enabled, these partners may include:

  • Meta Platforms;
  • Google services;
  • Other advertising or analytics providers disclosed through our cookie settings.

These providers may collect information through cookies, pixels, tags, or similar technologies.

Some providers process information on our behalf, while others may process information independently under their own terms and privacy policies.

We recommend reviewing the privacy settings and policies of the platforms you use.

We will update this Privacy Policy or our cookie settings when we materially change the advertising or analytics services used on our website.

8. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Website and Hosting Providers

We may disclose information to providers that host, maintain, secure, or operate our website, WordPress installation, WooCommerce store, databases, and related infrastructure.

Payment Providers

We disclose information necessary to process payments, refunds, chargebacks, and fraud reviews to payment providers such as PayPal.

Shipping and Fulfillment Providers

We disclose names, delivery addresses, telephone numbers, email addresses, order details, and customs information when necessary to prepare, ship, track, and deliver orders.

Customer Service Providers

We may use service providers to manage email, customer inquiries, returns, reviews, or other customer communications.

Analytics and Advertising Providers

Subject to applicable choices and consent requirements, we may disclose online identifiers, website activity, purchase information, and advertising interactions to analytics and advertising partners.

Security and Fraud Prevention Providers

We may disclose information to providers that help detect fraud, abuse, malicious activity, unauthorized transactions, and security threats.

Professional Advisers

We may disclose information to accountants, insurers, attorneys, auditors, or other professional advisers when reasonably necessary.

Legal Authorities

We may disclose information when reasonably necessary to:

  • Comply with applicable law;
  • Respond to a court order, subpoena, or lawful government request;
  • Protect the safety, rights, or property of LumiSerene, our customers, or others;
  • Investigate fraud or unlawful activity;
  • Establish, exercise, or defend legal claims.

Business Transfers

If LumiSerene is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

With Your Direction

We may disclose information to another party when you direct or authorize us to do so.

9. Sale and Sharing of Personal Information

We do not sell personal information in exchange for money.

However, the use of certain advertising cookies and pixels may be considered the “sale” or “sharing” of personal information, or processing for targeted advertising, under some U.S. state privacy laws.

The categories of information potentially involved may include:

  • IP addresses;
  • Cookie identifiers;
  • Device and browser information;
  • Website browsing activity;
  • Products viewed;
  • Cart and checkout activity;
  • Purchase or conversion information;
  • Advertising interactions.

The recipients may include advertising and analytics providers.

Where required by applicable law, you may opt out by:

  • Using our cookie or privacy preference settings;
  • Enabling a legally recognized opt-out preference signal such as GPC;
  • Contacting us at pearl@lumiserene.com.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

10. Sensitive Personal Information

Depending on applicable law, account credentials, payment information, and precise personal details may be treated as sensitive personal information.

We use sensitive personal information only as reasonably necessary to:

  • Process payments and orders;
  • Provide requested products and services;
  • Protect accounts and transactions;
  • Prevent fraud;
  • Comply with legal obligations.

We do not use sensitive personal information to infer characteristics about customers.

11. Marketing Communications

We may send promotional emails when you subscribe, request marketing communications, or when otherwise permitted by applicable law.

Consent to receive marketing communications is not a condition of purchase.

You may unsubscribe at any time by:

We may continue to send non-promotional communications after you unsubscribe, including:

  • Order confirmations;
  • Payment confirmations;
  • Shipping and tracking updates;
  • Return or refund communications;
  • Security notifications;
  • Responses to customer support requests.

We do not currently send recurring promotional SMS messages unless a separate SMS consent notice is presented.

12. U.S. State Privacy Rights

Depending on your state of residence, the nature of our activities, and whether an applicable privacy law covers LumiSerene, you may have the right to:

  • Confirm whether we process your personal information;
  • Access personal information we maintain about you;
  • Request correction of inaccurate information;
  • Request deletion of personal information;
  • Obtain a portable copy of certain information;
  • Opt out of the sale or sharing of personal information;
  • Opt out of targeted advertising;
  • Limit certain uses of sensitive personal information;
  • Appeal a decision concerning a privacy request;
  • Receive equal service and pricing without unlawful discrimination.

These rights may be subject to legal exceptions. For example, we may retain information needed to complete an order, prevent fraud, comply with tax obligations, resolve disputes, or establish legal claims.

13. California Privacy Rights

Where the California Consumer Privacy Act and California Privacy Rights Act apply, California residents may have the right to:

  • Know the categories and specific pieces of personal information collected;
  • Know the categories of sources from which information was collected;
  • Know the purposes for collecting, using, selling, or sharing information;
  • Know the categories of third parties receiving information;
  • Request deletion;
  • Request correction;
  • Opt out of sale or sharing;
  • Limit certain uses of sensitive personal information;
  • Receive equal treatment when exercising privacy rights.

We do not discriminate against customers for exercising applicable privacy rights.

This Privacy Policy describes the categories of personal information we collect, our purposes for using it, and the categories of recipients to whom it may be disclosed.

14. How to Submit a Privacy Request

To submit a privacy request, contact us at:

Email: pearl@lumiserene.com
Suggested subject line: Privacy Request

Please describe the request and provide enough information for us to identify the relevant account or transaction.

We may need to verify your identity before processing certain requests. Verification may require information such as:

  • Your name;
  • Email address;
  • Order number;
  • Shipping address;
  • Other information reasonably related to your account or order.

We will use verification information only to process and protect the request.

You may use an authorized agent where permitted by law. We may request evidence that the agent has authority to act for you and may verify your identity directly.

If applicable law provides a right to appeal a decision, you may submit an appeal by emailing us with the subject line:

Privacy Request Appeal

We will respond within the time required by applicable law.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on:

  • The type of information;
  • The purpose for which it was collected;
  • Whether an account remains active;
  • Tax, accounting, customs, and legal obligations;
  • Fraud prevention needs;
  • Dispute and chargeback periods;
  • Applicable limitation periods.

For example:

  • Order and transaction records may be retained as required for accounting, tax, fraud prevention, and legal compliance;
  • Customer service records may be retained while needed to resolve requests and disputes;
  • Account information may be retained while an account remains active;
  • Marketing information may be retained until you unsubscribe or request deletion, subject to a limited suppression record used to honor the opt-out;
  • Cookie and analytics information is retained according to the settings of the applicable technology provider.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

16. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These measures may include:

  • Encryption during transmission;
  • Access restrictions;
  • Password protection;
  • Website security monitoring;
  • Malware and fraud prevention tools;
  • Software and plugin updates;
  • Secure third-party payment processing;
  • Backups and incident response procedures.

No internet transmission, website, or storage system can be guaranteed to be completely secure. Customers should use strong, unique passwords and avoid sharing account credentials.

If you believe your account or personal information has been compromised, contact us promptly at pearl@lumiserene.com.

17. International Processing and Transfers

LumiSerene serves customers in the United States and works with service providers in multiple countries.

Personal information may be processed or stored in:

  • The United States;
  • China;
  • The country where our hosting or technology providers operate;
  • Other countries where our service providers maintain facilities.

Privacy laws in these locations may differ from the laws in your place of residence.

Where required by applicable law, we use appropriate contractual, organizational, or technical safeguards for international data transfers.

18. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Individuals under the age of majority should use our website only with the involvement of a parent or legal guardian.

If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

If you believe a child has provided personal information to us, contact us at pearl@lumiserene.com.

19. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment providers, or other services.

This Privacy Policy does not govern the independent privacy practices of third parties.

We are not responsible for the content, security, or privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Our business practices;
  • Website functionality;
  • Service providers;
  • Advertising or analytics tools;
  • Legal requirements.

When we update this Policy, we will revise the “Last Updated” date at the top of the page.

If a change materially affects privacy rights or how personal information is used, we will provide additional notice when required by applicable law.

21. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, contact us:

Brand: LumiSerene
Website: https://lumiserene.com
Email: pearl@lumiserene.com
Business information: Available on our About Us page.