Privacy Policy

Last Updated: May 26, 2026

Welcome to LumiSerene, a modern jewelry brand creating timeless pearl pieces designed to celebrate everyday elegance and meaningful moments — symbols of love, confidence, good fortune, and personal connection.

At LumiSerene (“Company,” “we,” “our,” or “us”), we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://lumiserene.com (the “Site”), purchase our products, or otherwise interact with us.

By accessing or using our Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide to Us

We may collect personal information that you voluntarily provide to us, including:

  • Full name
  • Email address
  • Phone number
  • Shipping address
  • Billing address
  • Payment and transaction details
  • Order history
  • Customer support communications
  • Marketing preferences
B. Information Automatically Collected

When you visit our Site, we may automatically collect certain information, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Referral URLs
  • Browsing behavior
  • Pages viewed
  • Session duration
  • Cookies and tracking technologies

This information helps us improve website functionality, analyze performance, prevent fraud, and optimize advertising campaigns.

2. Website Platform & Hosting

Our website is powered by WordPress and WooCommerce and may use third-party hosting, payment processing, analytics, security, and operational service providers to support our business activities.

3. Product Information

Due to the natural characteristics of pearls, gemstones, and handcrafted jewelry, slight variations in color, texture, shape, size, and finish may occur from piece to piece.

These natural variations are not considered defects and contribute to the uniqueness and beauty of each item.

Product images displayed on the Site are intended for illustrative purposes only. Actual product appearance may vary slightly depending on lighting conditions, screen settings, and natural material characteristics.

4. How We Use Your Information

We may use your information to:

  • Process and fulfill orders
  • Verify orders and prevent unauthorized transactions
  • Provide customer support
  • Send order confirmations and transactional communications
  • Improve our products and services
  • Personalize your shopping experience
  • Detect and prevent fraudulent activity
  • Conduct analytics and website performance monitoring
  • Deliver personalized advertising and product recommendations
  • Send promotional emails and SMS communications where permitted by law
  • Comply with legal obligations

By subscribing to our newsletter or SMS updates, you consent to receive recurring marketing communications from us. Consent is not a condition of purchase.

Shipping and delivery timelines provided on our Site are estimates only and may be affected by carrier delays, customs processing, weather conditions, or other factors outside our control.

5. Advertising & Analytics

We work with third-party advertising and analytics partners to better understand how users interact with our Site and advertisements.

These partners may use cookies, pixels, tags, SDKs, and similar technologies to collect information about your browsing behavior, device information, interactions with advertisements, and purchases.

This information helps us:

  • Measure advertising effectiveness
  • Improve marketing campaigns
  • Personalize product recommendations
  • Deliver relevant advertisements across platforms and devices

Advertising and analytics partners may include:

  • Google Analytics
  • Meta Platforms
  • TikTok Ads
  • Pinterest
  • Klaviyo
  • Other marketing and analytics providers

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your browsing experience and improve our services.

These technologies may include:

  • WooCommerce cookies
  • Google Analytics
  • Meta Pixel
  • TikTok Pixel
  • Klaviyo or similar email marketing technologies

These technologies help us:

  • Remember your cart and preferences
  • Analyze website traffic and user behavior
  • Measure advertising performance
  • Deliver personalized advertisements

We categorize cookies as:

  • Necessary cookies
  • Analytical cookies
  • Advertising cookies

Necessary cookies are essential for website functionality and cannot be disabled.

Where required by applicable law, we obtain consent before placing non-essential cookies on your device.

Depending on your location, you may be presented with a cookie consent banner that allows you to manage your preferences regarding analytical and advertising cookies.

You may also manage cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality.

You may opt out of certain personalized advertising activities through industry opt-out platforms such as the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI).

7. Sharing of Information

We do not sell your personal information for monetary compensation. However, certain advertising and analytics activities may be considered “sharing” under applicable privacy laws, including California law.

We may share your information with trusted third-party service providers, including:

  • Payment processors
  • Shipping carriers
  • Fraud prevention providers
  • Cloud hosting providers
  • Analytics providers
  • Marketing and advertising partners
  • Website security providers

Examples may include:

  • Stripe
  • PayPal
  • Google Analytics
  • Meta Platforms
  • TikTok Ads
  • Klaviyo
  • Cloudflare
  • Wordfence

These third parties may process your information only as necessary to provide services on our behalf and are not permitted to use your information for their own independent marketing purposes or share your data with unaffiliated parties.

8. Payment Security

All payment transactions are processed through secure third-party payment gateways.

We do not store complete credit card numbers or payment authentication information on our servers.

All transactions are encrypted using Secure Socket Layer (SSL) technology.

9. Your Privacy Rights (California Residents)

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to:

  • Know what personal information we collect
  • Access personal information we maintain about you
  • Request deletion of your personal information
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of personal information
  • Limit the use of sensitive personal information

We only use sensitive personal information for purposes permitted under applicable privacy laws and do not use it to infer characteristics about consumers.

You may submit privacy-related requests by contacting us at:

Email: pearl@lumiserene.com

You may also opt out through the “Do Not Sell or Share My Personal Information” link available on our Site footer where required by law.

We will not discriminate against you for exercising your privacy rights.

We aim to respond to verified requests within 45 days as required by California law and comply with response deadlines established by other applicable state regulations.

10. U.S. State Privacy Rights

Residents of certain U.S. states, including California, Virginia, Colorado, Connecticut, and Utah, may have additional privacy rights under applicable state privacy laws.

Where required, we will honor verified consumer privacy requests in accordance with applicable laws.

11. GDPR Notice (EEA/UK Visitors)

If you access our Site from the European Economic Area (EEA) or the United Kingdom, you may have rights under the General Data Protection Regulation (GDPR), including:

  • Access to your personal data
  • Correction of inaccurate data
  • Deletion of personal data
  • Restriction of processing
  • Data portability
  • Objection to processing
  • Withdrawal of consent

We process personal information based on legitimate business interests, contractual necessity, consent, or legal obligations.

Your information may be transferred to and processed in countries outside your jurisdiction, including the United States, where data protection laws may differ from those in your country.

Where required, we implement appropriate safeguards for international data transfers.

12. Marketing Communications

We only send promotional emails or SMS messages to users who have opted in to receive such communications, in accordance with applicable laws.

You may unsubscribe from marketing communications at any time by:

  • Clicking the “unsubscribe” link in our emails
  • Replying “STOP” to SMS messages
  • Contacting us directly

Please note that transactional communications related to orders, shipping updates, account activity, and customer support may still be sent even if you opt out of marketing messages.

13. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill orders
  • Provide customer support
  • Comply with legal, tax, accounting, and regulatory obligations
  • Resolve disputes
  • Enforce agreements
  • Prevent fraud and abuse

Transactional and financial records may be retained for as long as required under applicable laws and regulations, which may extend beyond 7 years in certain circumstances.

Marketing-related information will generally be retained until you unsubscribe or request deletion.

14. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your information.

We may also use anti-fraud and website security services to protect our Site and users from malicious activity, spam, unauthorized access, or fraudulent transactions.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

15. Children’s Privacy

Our Site is not directed to children and is intended for individuals who are at least 18 years of age.

We do not knowingly collect personal information from children under the age of 13.

If we become aware that personal information has been collected from a child under 13, we will promptly delete such information.

If you believe we may have collected information from a child under 13, please contact us immediately.

16. Third-Party Links

Our Site may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security practices of such third parties.

We encourage you to review the privacy policies of any third-party websites you visit.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Updated versions will be posted on this page with a revised “Last Updated” date.

For material changes that significantly affect your privacy rights, we may provide additional notice where required by applicable law.

Your continued use of the Site following any updates constitutes acceptance of the revised Privacy Policy.

18. Contact Us

If you have any questions regarding this Privacy Policy or your privacy rights, please contact us:

Brand Name: LumiSerene
Website: https://lumiserene.com
Customer Support Email: pearl@lumiserene.com
Business Address: Hangzhou, Zhejiang, China